End of Oct, It grants RisingJoy international distribution rights to NTT DOCOMO Studio&Live’s vertical content, mainly anime series, on non-exclusive, title-by-title terms, with revenue shares and licensing fees negotiated per title and market.
End of Oct, This is a framework MoU instead of an outright acquisition. It grants RisingJoy international distribution rights to NTT DOCOMO Studio&Live’s vertical content, mainly anime series, on non-exclusive, title-by-title terms, with revenue shares and licensing fees negotiated per title and market.
RisingJoy operates a distribution network spanning over 40 countries and 50 platforms, holding a library of more than 600 hours of multilingual micro-shows. Its RJOY brand has ranked top 10 on key platforms.
Both parties bet on vertical anime, a blue-ocean category with highly loyal audiences. RisingJoy plans to produce 30 AI-powered vertical anime shorts by Q1 2027.
The deal reveals three takeaways: global distribution networks have become scarce assets; Japanese anime IP plus AI localization unlocks premium markets; combining self-produced AI dramas and licensed IP forms a sustainable model. Competition is shifting from content production to channels and IP licensing.